Partner with software vendors
We work with B2B software companies that already have strong products and want stronger distribution.
Software-First B2B Sales Partner
We sell your software.
SellX partners with B2B software companies and runs direct outreach to bring real business deals. You build the product. We handle the sales effort. Our current focus is software, with a roadmap to expand into adjacent B2B offers.
Software-first focus todayOriginally founded in 2018Expansion-ready for future B2B categories
Outbound Sales Engine
Direct outreach for partner software products
Partner software offer onboarded
Target accounts and decision-makers mapped
Sales outreach and qualification started
Qualified opportunities handed over
What SellX handles
Lead generation
Qualification
Outbound messaging
Sales conversations
What We Actually Do
A focused model built for software distribution
SellX is not a software house, not a marketing agency, and not a marketplace. We currently operate as a B2B software sales partner, with a planned path into adjacent B2B categories.
Run direct outreach
We identify decision-makers and start focused outbound conversations without depending on ad campaigns.
Pitch your product clearly
We present your offer, qualify fit, and move real prospects forward with structured sales conversations.
Generate qualified deals
You receive business opportunities with clear context so your team can close and deliver quickly.
Why SellX
Built for teams with strong products and limited sales bandwidth
We help software founders and B2B product teams reach customers faster through a clear outbound sales process.
No ads, only outreach
Our model is outbound-first. We build pipeline through direct conversations, not ad spend.
Software-first focus
Today we focus on B2B software and software-enabled services, with room to expand into adjacent B2B categories.
Faster path to market
We help software companies reach buyers faster instead of waiting for inbound traffic to appear.
Lean sales expansion
Add execution capacity without building and managing a large internal outbound team from scratch.
Performance-driven approach
Every step is built around clear qualification, practical messaging, and business outcomes.
Built for quick delivery cycles
Best suited for software offers that can usually be delivered in less than five working days.
How It Works
Simple process. Clear ownership.
A practical four-step system that takes your product from positioning to qualified opportunities.
01
You have a B2B software product
You bring a real software offer with a clear use case and business value.
02
We align on offer and ICP
We learn your positioning, ideal client profile, objections, and deal criteria.
03
We run outreach and sales conversations
We contact decision-makers, qualify interest, and handle sales communication.
04
We deliver qualified opportunities
You receive real business opportunities with context so your team can close efficiently.
Who We Work With
Currently best suited for B2B software offers with clear value
SellX is ideal for software companies that need stronger outbound execution and faster customer reach, while building toward broader B2B coverage in future phases.
B2B software products (current core focus)
Software-enabled services
Solutions with clear business ROI
Offers that can be delivered quickly
Founders and teams with strong products but weak outbound distribution
Expansion-ready model for adjacent B2B categories over time
About SellX
A grounded story with a sharper focus
Founded in 2018 by Amr Hamdy and Kholoud Khaled, then relaunched in 2026 with a software-first mission: sell B2B software through direct outreach partnerships and scale into adjacent B2B categories over time.
SellX started by connecting companies with opportunities and selling services for partners. The team also operated in custom software projects and B2C course-center lead generation. During that period, market conditions in Egypt made scaling harder: limited reliable lead data, difficult access to decision-maker information, and lower spending on outsourced sales operations.
Operations paused during COVID. In 2026, SellX returned with a tighter model and clearer positioning: partner with software companies and sell their B2B products through direct outreach as the first focused phase.
Timeline
2018
Founded by Amr Hamdy and Kholoud Khaled.
2020-2025
COVID pause and market reset period.
2026
Relaunched with a software-first B2B sales focus.
Core Positioning
You focus on building. We focus on selling.
Your product deserves distribution. SellX gives software companies a focused outbound sales layer so product teams can keep shipping while we create qualified business opportunities, then expand scope into adjacent B2B categories over time.
Direct outreachQualified pipelineSoftware-first focus
Partnership CTA
Have a strong software product? Let's sell it.
If you are a software founder, SaaS owner, or B2B product company looking for stronger outbound distribution, SellX is ready to partner. Software is our current focus, with broader B2B expansion ahead.